一、培养目标
Ⅰ. Educational Objectives
本专业培养适应经济全球化和信息化发展需要，具有管理学、经济学和信息技术基础知识，具备现代营销理论与方法，掌握市场营销新理念、市场营销环境分析、市场营销战略规划、市场营销策略实施等市场营销活动流程，熟悉国际营销业务规则，能够较好地应用外语（一般要通过国家外语(英语CET—4)等级考试）进行相关的市场营销工作，具有创新精神和实践能力，能在企、事业单位从事市场开拓、营销管理、营销咨询和策划、市场调查与研究工作的专门人才。
Marketing major aims to cultivate senior application-oriented talents, and helps them not only adapt the needs of economic globalization and infomationization development, have basic knowledge of management, economics and information technology, have modern marketing theory and method, but also master new idea of marketing, marketing environment analysis, marketing strategy planning, marketing strategy implementation of marketing activities process, acquaint with international marketing business rules, and have innovative spirit and practice ability to be competent to engaged in market development, marketing management, marketing consulting and planning, marketing research in enterprises.
二、培养要求
Ⅱ. Educational Requirements
本专业学生要具备管理科学理论、经济学理论和应用经济学的分析和研究方法，能够运用信息技术解决现实经济问题。
1.热爱祖国，热爱中国共产党，掌握马克思主义、毛泽东思想、邓小平理论，既有远大志向又有奉献精神，具有敬岗爱业、勇于拼搏、遵纪守法、团结合作的良好素质；
2.要求学生具有一定的人文社会科学和自然科学知识，掌握管理学、经济学、法律、统计学、会计学等方面的基本理论和基本知识；
3.掌握市场营销专业理论和知识、定性与定量分析方法；具有较强的文字与语言表达能力、人际沟通能力、信息获取能力，以及分析和解决营销实际问题的能力；熟练掌握计算机应用技术，能运用现代信息技术手段开展网络资源开发和网络营销；
4.掌握一门专业外语，具有阅读专业外文文献以及开展国际营销业务沟通的能力；
5.掌握文献检索、资料查询的基本方法，具有一定的科学研究和实际工作能力。
Marketing professional students must have scientific management theory, economics theory and research method of applied economics, can apply information technology to solve realistic economic problems.
1. Undergraduates should be of high civil quality. With a deep love for our motherland, they should steadily accept the basic values of the Chinese nation and learn to behave by the corresponding codes of conduct. Undergraduates should build up noble moral accomplishment. They should develop a correct outlook of life and gracious humanistic literacy by inheriting excellent Chinese culture and absorbing advanced values and scientific concepts abroad to cultivate wholesome personality and sound psychological quality.
2. Undergraduates should have a certain degree of humanities and social sciences and natural sciences knowledge, master basic knowledge and theory of management, economics, law, statistics, and accounting.
3. Undergraduates should be proficient in computer literate, and possess ability of quantitative analysis and office automation.
4. Undergraduates should master a foreign language, and have basic capabilities of investigation, data collection and processing, and statistical analysis.
5. Undergraduates should have preliminary scientific research ability and proficient practical capability.
三、主干课程
Ⅲ. Primary Courses
市场营销学专业：市场营销学、市场营销工程、消费行为学、网络营销、市场调研与预测、国际市场营销、服务营销、营销信息系统管理、战略管理、营销与广告策划、营销案例研究、商务谈判、管理学、分销管理、定价理论与策略、产品管理、品牌管理、客户关系管理、运营管理、会计学、财务管理、广告学、营销预算与控制、营销研究、供应链与物流管理、市场调查与预测等。
Marketing Major: Marketing, Modern Sales Strategies, Consumer Behavior, Network Marketing, Integrated Marketing, Marketing Research and Predicting, International Marketing, Service Marketing, Marketing Information System Management, Marketing Strategy Management, Marketing and Advertising Planning, Marketing Case Research, Business Negotiation, Management, Consumer Economics, Distribution Management, Pricing Theory and Strategy, Product Management, Brand Management, FMCG Marketing, Customer Relationship Management, Accounting, Financial Management, Advertising, Financial Marketing, Marketing Budget and Control, Marketing Consulting Management, Supply Chain and Logistics Management.
