学院简介

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学院简介


创建于1944年的陕西师范大学是教育部直属、世界一流学科建设高校2002年4月18日,顺应中国大学综合化、研究型和教育创新的要求,陕西师范大学国际商学院正式成立。学院秉承“天道酬勤”的院训,以“创经济与管理新知,培养具有社会责任感的优秀商业人才”为使命,立足中西部,面向全国,对标全球精英商学院标准,已发展成为一所具有重要影响力的经济与管理学院。现任院长雷宏振教授。

学院现有教职员工106人,其中专职教师85名,教授20人,副教授54人,博士生导师12人,硕士生导师46人, MBA导师40人。学院有“长江学者”讲座教授 1人,教育部“新世纪优秀人才支持计划”入选者1人,“西安青年科技人才”1人。现有在校全日制本科生789人,学术类硕士研究生273人,专业学位硕士研究生427人,博士研究生40人,留学生15人。

学院设有经济学、金融学、工商管理、组织管理、财务与会计、管理科学与工程和国际金融管理等7个系,拥有扶贫政策与评估研究中心(中国智库CTTI来源智库)、陕西区域创新与改革发展软科学研究基地、交叉感知与过程控制实验室(校级重点实验室);拥有数字商学实验教学中心(省级实验教学示范中心)、经济与管理虚拟仿真实验教学中心(省级虚拟仿真实验教学中心)。

学院拥有理论经济学、工商管理两个博士后流动站,有理论经济学和工商管理博士学位授权一级学科、国民经济学博士学位授权二级学科、理论经济学、应用经济学、工商管理硕士学位授权一级学科,拥有MBA、MPAcc专业学位授权项目。国民经济学为省部级重点学科,基于中国发展经济学的行为经济与管理是重点建设学科方向,理论经济学被列入陕西师范大学一流学科重点支持学科。

学院现有经济学、金融学、市场营销、人力资源管理、财务管理和大数据管理与应用专业等6个本科专业以及数量金融校级创新实验班,其中,经济学专业为国家一流本科建设专业,财务管理专业、金融学专业为省级一流本科建设专业。在课程设置方面,学院在借鉴国内外优秀商学院经验的基础上,设置了较为完善的课程体系。学院旨在培养具备扎实的经济学、管理学理论基础,具有一定研究能力,能够综合运用经济、管理、信息技术、外语等方面知识在政府、企业、金融或高校等部门从事相应工作的高素质人才。学院建有省级精品资源共享课1门,校级精品课程17门,校级双语示范课5门,校级全英语教学示范课7门,校级教学团队6个,校级信息化课程29门,并为全校开设了创新创业理论与实践大规模公共必修课(线上/线下);泰康人寿保险股份有限公司陕西分公司经济学实践教育基地为省级大学生校外实践教育基地;有陕西省人才交流中心等15个实习实践基地,为学生理论联系实际、提高实践能力提供了重要保障。

2016年起,学院实行本科大类招生和培养,学院设有经济学、工商管理两大本科招生类别,在学生大一第二学期中后期开始进行专业分流,大一主要开设通识教育核心课程,以及学科专业公共基础课程。后三年主要学习相关专业课程。整个课程设置体现个性化和多样性的培养理念,给学生更多的课程学习选择机会。同时,坚持理论与实践相结合,增大实践课程比例。坚持必修与选修相结合,增大选修课程比例。在教学方法上注重教学创新,突出案例教学、实践教学和计算机模拟实验教学。

学院大力实施科研强院战略,以研究中心为载体,构建科研团队,定期举办学术报告,邀请国内外知名的企业家、学者和政府管理人员进入讲堂,与师生进行面对面的沟通和交流,教师科研实力持续提升。近年来,学院教师承担教育部哲学社会科学重大攻关项目1项,国家社科基金重点项目1项,国家自然科学基金、国家社科基金31项,其他省部级课题118项。在主流学术期刊发表论文780余篇,出版专著与教材70余部,获省级及其它各类教学科研成果奖86项,其中,省级微课比赛三等奖1项,省部级科技成果奖4项,校青年教师基本功大赛二等奖3项、三等奖1项、优秀奖10项,校级教学质量优秀奖多项。

学院设有MBA、MPAcc教育中心,负责MBA、MPAcc专业硕士的培养和管理工作。聘请一批国内著名经济学家和管理学家作为学院兼职教授,指导MBA、MPAcc学员的学习和研究。中心配备有现代化的教学与实践场所,包括专用多媒体教室,情景实践室、小型研讨室、图书阅览室、行为经济与管理实验室、电子商务实验室、实践培训基地等一批教学场所,为学员学习提供保障。

学院自成立以来,坚持走国际化道路,已和美国北岭加州大学、密苏里大学、爱达荷大学、北佛罗里达大学,澳大利亚埃迪斯科文大学、新英格兰大学、新西兰怀卡托大学、日本名古屋大学、加拿大皇家大学、英国卡迪夫大学、格林威治大学、法国南锡高等商学院等院校建立了学术互访和交换生制度。学院引进多名外教和名师进课堂,累计为我院研究生和本科生开设课程10余门次。学院每年开设暑期课程,邀请国外知名教授为学生讲授学术前沿知识。学院师生参加国际学术会议20余次,出国访问交流30余次。学院主办各种国际国内学术会议50余次。

学院以“立足中西部,成为国内一流、国际知名的商学院为愿景”,倡导“教学相长、师生互促;塑造优秀品格,自信自立,坚信天道酬勤,创新者强的学院价值观”,致力于培养具有社会责任感、勇于担当、胸怀宽广、富于创新、热爱生活、具有国际视野、受人尊敬的优秀人才。把学院建设成为一个师生向往的知识殿堂和社会敬重的智慧高地!

Shaanxi Normal University (SNNU) was established in Xi'an in 1944. It is a comprehensive normal university with the Double First-Class disciplines directly under the Ministry of Education in Northwest China. On April 18, 2002, International Business School (IBS) was established, it emerges out of the revolution and holistic development of SNNU. Over the last 20 years, upholding the mission of “create knowledge in economics and management, nurture the business elites with strong social responsibility”, following the motto of “Life lies in diligence”, become an influential institute with a long-standing reputation in economics and management. IBS is rooted in Western China while embracing and serving the whole country and the world. Professor He Liancheng, a well-known economist and educator, is the Honorary Dean of IBS. Professor Lei Hongzhen is the Dean of IBS currently.

IBS currently has 111 faculty and staff members. 91 faculty members are participating faculty, including 19 professors, 49 associate professors, 12 doctoral advisors, 46 graduate students’ advisors and 40 MBA instructors. There is one Changjiang Distinguish Scholar as part-time faculty. Two faculty members were supported by program for New Century Excellent Talents of the Ministry of Education. And one faculty member is titled with “Youth Talent of Science and Technology of Xi’an”. Right now, there are 891 full-time undergraduates, 273 full-time graduate students, 427 professional graduate students, 40 doctoral students and 15 international students.

There are seven departments within IBS (Economics, Finance, Business Administration, Organizational Management, Management Science, Finance and Accounting, and International Financial Management), as well as an MBA and MPAcc center and an EDP center. IBS also has five research centers, which includes Research Center for Poverty Alleviation Policy and Evaluation (National Think Thank, CTTI Sources Think Thank), Soft Science Research Center, Cross Sensing and Process Control Research Institute (INST-CPC), Digital Business Experimental Teaching Center and Virtual Simulation Experimental Teaching Center in Economics and Management, etc..

The School has two post-doctoral stations in theoretical economics and business administration. IBS has doctoral degree program in theoretical economics and business administration and master’s degree program in theoretical economics, applied economics and business administration. And the School also provides MBA and MPAcc degree program. The population, resource and environmental economics and national economics are the key disciplines at the provincial and ministerial levels. Behavioral economics and management based on Chinese economics of development is the key construction disciplines. Theoretical economics has been included in the first-class disciplines of Shaanxi Normal University.

Currently, IBS has bachelor’s degree program with six majors, including economics, finance, marketing, human resources management, financial management and e-commerce, and one quantity finance innovation experimental class at university-level. Among them, the major of economics is the national first-class undergraduate construction major; the major of financial management and the major of finance is granted as the provincial first-class undergraduate construction major. In terms of curriculum, IBS has set up a comprehensive curriculum system taking example by excellent business schools at home and abroad. The aim of IBS’s curriculum system is to nurture business elites with solid theoretical foundation in economics and management and strong research ability. Students should be capable of using knowledges in economy, management, information technology and foreign languages, and be ready for working in government, enterprises, finance area or universities. The School has one high-quality public course at provincial level. And at university-level, IBS has17 high-quality courses, five bilingual demonstration courses, seven English taught demonstration courses, six excellent teaching team and 29 information courses. And the School also provides a large-scale public compulsory course on the theory and practice of innovation and entrepreneurship (online and offline). It provides an important guarantee for students to connect with practice and improve practical ability. Since 2016, for freshmen, the School has set a “distribution system”. Students are enrolled only in two majors, economics and business administration. Later, freshmen students can choose their own focus area in the second semester. In the first semester, students are mainly provided with the core courses of general education, as well as subjects of the public basic courses. After the “distribution”, IBS will provide professional courses related to different focusing area in the next three years. The whole curriculum system reflects the concept of individualization and diversity by giving students more opportunities to learn. At the same time, IBS adheres to the combination of theory and practice, increases the proportion of practical courses, insists on the combination of compulsory and elective courses, and increases the proportion of general election courses. IBS continues paying attention to teaching innovation in teaching methods, highlighting live case studies, practical and computer simulation experimental teaching methods.

Since 2016, the School has begun to recruit and cultivate students by major categories, there are two undergraduate enrollment categories namely economics and business management. Freshmen mainly receive general education core courses and public basic courses of disciplines. In the middle and late period of second semester, students will be guided by specific majors. Students mainly receive related major courses in the late three years. The whole curriculum is designed to reflect the concept of individuality and diversity, and to give students more opportunities to learn courses. At the same time, the school adheres to the combination of theory and practice so it increases the proportion of practical courses; it adheres to the combination of required courses and elective courses, and it increases the proportion of elective courses. In teaching methods, the school focuses on teaching innovation, and it highlights case teaching, practical teaching and computer simulation experimental teaching.

IBS adopts the strategy of strengthening research to achieve excellence. Basing on research centers, the school builds research teams, holds regular academic seminars, and invites well-known domestic and foreign entrepreneurs, scholars and government management personnel to communicate with faculty and students face to face; as a consequence, the overall research ability improves persistently. In recent years, our faculty have undertaken one key task of social science research project of the Ministry of Education, one key project of National Social Science Fund, 31 National Natural Science Funds and National Social Science Funds, 118 provincial and ministerial projects. More than 780 papers were published in the mainstream academic journals. Over 70 monographs and teaching materials were published, 86 provincial and other types of teaching and research achievements were awarded, among which there were one Third Prize of Provincial Micro-Class Competition, four provincial and ministerial Scientific and Technological Achievement Awards, three Second Prizes, one Third Prize and ten honorable mentions of Young Teachers Basic Skills Competition and a number of school level excellent teaching quality awards.

IBS has established MBA and MPAcc education center, which is responsible for the training and management of MBA and MPAcc students. A group of well-known domestic economists and management experts are hired as part-time professors to guide the study and research of students. The MBA education center is equipped with modern teaching and practice spaces to support students' study, which includes special multimedia classrooms, scenario practice rooms, small seminar rooms, book reading rooms, laboratory for behavioral economics and management research, e-commerce laboratory, practice training bases and a number of teaching places.

Since its establishment, we have been on way of internationalization, and it has been associated with the Northridge California University and University of Missouri, University of Idaho, University of North Florida, University of Edith Cowan, University of New England, New Zealand Waikato University, Nagoya University of Japan, Royal University of Canada, University of Cardiff of Britain, University of Greenwich, Nancy Business School in France and other institutions to establish academic exchange systems. A number of foreign faculty members and famous professors are introduced and have launched more than 10 courses for graduates and undergraduates cumulatively. Every year, IBS holds summer schools and invites foreign professors to introduce frontier academic knowledge for students. Faculty and students have participated in international academic conferences more than 20 times and have visited universities abroad more than 30 times. The school has held various international and domestic academic conferences more than 50 times.

The mission of IBS is to create knowledge in economics and management, nurture the business elites with strong social responsibility. And we uphold two-way process of teaching and research, insist mutual promotion of teachers and students. We value outstanding character with self-confidence and self-independence. And we believe fortune favors the diligent and innovator gains the power. We are committed to nurturing talents with a sense of social responsibility, generosity, creativity, passion and international vision. With the support of all faculty and students, we will endeavor to develop the school into a sought-after knowledge palace and an esteemed wisdom highland.


经济学专业ECONOMICS

培养目标Educational Objectives

培养学生具有扎实的马克思主义经济理论和现代经济学理论基础,系统掌握现代经济理论,并能熟练运用经济管理和其它金融、统计、应用经济学知识、方法和手段分析实际问题;熟悉国家经济政策与经济法规和国内外商务通用的规划与惯例;知识面宽广,应用能力强,具备对经济问题做定性研究与定量分析的能力,有向经济学相关领域扩展渗透的能力,具备创新思维与创新意识的,最终达到厚基础、宽口径、高素质、强能力、重创新,能够适用市场经济需求,适合政府机关、事业单位与国内外企业从事相关工作的中高级管理人才与应用人才。

The major aims to cultivate students with a solid foundation of Marx’s economic theory and modern economics theory and be proficient in the use of knowledge and methods in economics, management, finance, statistics and applied economics to analyze and solve practical issues. Students are supposed to: be familiar with national economic policies, laws and regulations and the domestic and foreign general business planning and practices; with broad knowledge and application ability; have the ability to do qualitative research and quantitative analysis on economic issues; with innovative thinking and innovation consciousness. This specialty is designed to nurture senior specialized professionals for government departments, financial institutions, enterprises, and institutions of higher learning.

主干课程Core Courses

政治经济学、宏观经济学、微观经济学、《资本论》研究、计量经济学、博弈论与信息经济学、数理经济学、发展经济学、区域经济学、产业经济学、劳动经济学、人口、资源与环境经济学、金融学、国际金融、国际经济学、经济理论史、经济史、企业理论。

Political Economics, Macroeconomics, Microeconomics, a Study of Marx’s Das Capital, Econometrics, Game Theory and Information Economics, Mathematical Economics, Development Economics, Regional Economics, Industrial Economics, Labor Economics, Population & Resource & Environmental Economics, Finance, International Finance, International Economics, History of Economic Theories, Economic History, Theory of the Firm.

金融学专业FINANCE

培养目标Educational Objectives

培养德、智、体、美全面发展,身心健康,能适应社会主义市场经济建设的需要,具有创新精神和责任感,具备良好的经济管理素质,掌握金融及投资等方面基本理论和基本技能,能在银行、证券、保险等金融机构及其他经济管理部门和企业从事相关工作的应用型高级专门人才。

The specialty of finance aims to promote the students’ moral, intellectual, physical and aesthetic development. It trains high-quality applied talents who could adapt to the needs of the construction of socialist market economy, and with innovative spirit and a sense of responsibility. Besides, students are expected to have good competencies in economics and management and could master the basic theory and skills of Finance and investment. They are supposed to have the ability to work in banks, securities, insurance companies and other financial institutions.

主干课程Core Courses

微观经济学、宏观经济学、金融学、保险学、管理学、会计学、统计学、中央银行学、金融中介学、公司金融学、投资银行学、国际金融学、金融市场学、证券投资学、商业银行经营管理、银行信贷管理、保险公司经营管理、博弈论与信息经济学、计量经济学、金融工程学、行为金融学、互联网金融、个人理财、随机过程、数学建模等。

Basic Microeconomics, Basic Macroeconomics, Finance, Insurance, Management, Accounting, Statistics,Central Banking, Financial Intermediaries, Corporate Finance, Investment banking, International Finance, Financial Market, Securities Investment, Commercial Bank Management, Bank of Credit Management, Game Theory and Information Economics, Econometrics, Financial Engineering, Behavior Finance, Internet Finance, Personal Finance, Stochastic Process, Mathematical Modeling etc.

市场营销专业MARKETING

培养目标Educational Objectives

培养德、智、体、美全面发展,身心健康。具有创新精神和实践能力;掌握管理学、经济学和信息技术基础知识,具有市场营销新理念和市场营销环境分析、市场营销战略规划、市场营销策略实施等的能力,熟悉国际营销业务规则,具备现代营销理论与方法,能够较好地应用外语和营销职业技能,能在企、事业单位从事市场开拓、营销管理、营销咨询和策划、市场调查与研究工作的高级专门人才。

The specialty of Marketing aims to promote students’ moral, intellectual, physical and aesthetic development, physical and mental health development. The specialty will cultivate students in: the innovative spirit and practical ability; mastery of management, economics and information technology knowledge; the new marketing concept and marketing environment analyzing; marketing strategy planning and implementation; international marketing business rules; modern marketing theories and methods, etc.. Students are supposed to use the marketing professional skills in enterprises and institutions and deal with issues related to marketing, marketing management, marketing consulting and planning, market investigation and research.

主干课程Core Courses

管理学、市场营销学、消费行为学、网络营销、市场调研与预测、国际市场营销、服务营销、战略管理、运营管理、营销与广告策划、营销案例研究、商务谈判、分销管理、定价理论与策略、产品管理、品牌管理、客户关系管理、会计学、广告学、营销预算与控制、营销研究、供应链与物流管理等、零售管理、营销工程。

Management, Marketing, Modern Sales Strategies, Consumer Behavior, Network Marketing, Marketing Research and Predicting, International Marketing, Service Marketing, Marketing Information System Management, Marketing Strategy Management, Operations Management, Marketing and Advertising Planning, Marketing Case Research, Business Negotiation, Consumer Economics, Distribution Management, Pricing Theory and Strategy, Product Management, Brand Management, FMCG Marketing, Customer Relationship Management, Accounting, Advertising, Marketing Budget and Control, Marketing Consulting Management, Supply Chain and Logistics Management、Retail Marketing、Marketing Engineering。

人力资源管理专业HUMAN RESOURCE MANAGEMENT

培养目标Educational Objectives

培养德、智、体全面发展,具备一定自然科学和人文社会科学素养,掌握管理学、经济学、心理学等方面基本理论,熟练掌握人力资源管理理论体系、专业技能与方法,熟悉劳动法律与政策规定,具有分析与解决人力资源管理问题的一般能力,具备绩效改进思维和创新精神。 能够在企业、政府、事业单位等组织中从事人力资源管理相关工作的管理人员、职业经理人、管理咨询师及研究人员。 培养毕业生定位于能够胜任企业、政府、事业单位等组织中人力资源管理工作的应用型专门人才,为组织中管理问题的分析与解决提供管理、咨询与研究。

The specialty of Human Resource Management aims to promote the students’ moral, intellectual, physical and aesthetic development, and to make students get certain accomplishment in natural science, humanities and social sciences, and to provide students with a solid theoretical foundation of Management, Psychology, and Sociology. On completion of the program, students are expected to have a mastery of the theoretical system, professional skills and methods of Human Resource Management, while also be familiar with labor law and relevant policy, be competent of analyzing and solving the problems of Human Resource Management. This specialty is designed to cultivate managerial staff, professional managers, management consultants, and researchers engaged in human resource management in enterprises, government departments, public institutions, and other organizations. This specialty is oriented to prepare graduates to be competent human resource management professionals, who are committed to providing management, consultancy and research for analyzing and solving management problems in organizations of enterprises, government departments, public institutions and other organizations.

主干课程Core Courses

管理学、劳动经济学、组织行为学、人力资源管理原理、人力资源规划、人才测评、社会保险学、冲突与沟通管理、工作分析与职务设计、招聘与选拔管理、培训管理、组织职业生涯管理、薪酬设计与激励机制、绩效管理、员工关系管理、人力资源管理咨询。

Management, Labor Economics, Organizational Behavior, Human Resource Management, Human Resource Planning, Personnel Assessment,Social Insurance, Management of Communication and Conflict,Job Analysis and Design,Recruitment and Selection, Training Management, Organizational Career Management, Salary Design,Incentive-payment Mechanism,Performance Management, Labor Relations Management, Human Resource Management Consulting.

财务管理专业FINANCIAL MANAGEMENT

培养目标Educational Objectives

培养德智体全面发展,具备企业、事业单位等理财方面知识和能力,具有理论基础扎实、知识面宽、能力强、富有创新精神以及实践能力、能满足公司、金融部门、社会中介机构、企事业单位等经济管理需要的财务管理中高级专门人才。主要掌握会计业务处理和管理、财务筹资、投资、营运等方面的专门知识;具有一专多能的知识结构和一定的计算机应用能力。

The specialty of Financial Management aims to promote the students’ moral, intellectual, physical and aesthetic development. It is designed to prepare students for the senior specialized professionals in financial management. With solid theoretical foundation of financial management, wide scope of knowledge, innovative spirit and practical ability, the students can develop a career of financial management in business sectors, financial institutions, social agencies and enterprises. Students are expected to master accounting treatment and management, financial financing, investment, operation and other expertise, and have multi-skill knowledge structure and certain computer application competency. The students are required to pass CET-4 (Band 4 of College English Test) before graduation.

主干课程Core Courses

会计学、中级财务会计、成本会计、财务报告分析、审计学、财务管理原理、中级财务管理、国际财务管理、会计信息系统、高级财务会计、管理会计、纳税筹划、证券投资学、投资银行学、内部控制等。

Accounting, Intermediate Financial Accounting, Cost Accounting, Financial Reporting Analysis, Auditing, Financial Management Principles, Intermediate Financial Management, International Financial Management, Accounting Information System, Advanced Financial Accounting, Management Accounting, Tax Planning, Securities Investment, Investment Banking, Internal Control, etc.

大数据管理与应用专业The Big Data Management and Application

培养目标Educational Objectives

培养德、智、体、美、劳全面发展,身心健康,在新一轮科技革命背景下,能适应数字经济发展的需要,具备扎实的大数据管理理论功底,熟练掌握大数据管理技术与方法,且具有智能定量化分析商务数据的实践能力,能在企事业单位、政府部门、金融机构等领域,从事大数据开发、大数据分析、数据挖掘及大数据可视化等工作的复合型高级专门人才。

The major of big data management and application mainly cultivates students’ comprehensive development with moral, intelligence, sports, aesthetics and labor education. In a new round of scientific and technological revolution, this major will nurture students who can adapt to the needs of the digital economy development. Students will be able to demonstrate a solid theoretical foundation of big data management and master technologies and methods in big data management. Meanwhile, students have the practical ability to analyze business data intelligently and quantitatively. The students of this specialty can engage in big data development, big data analysis, data mining and big data visualization in fields such as enterprises and institutions, government departments, and financial institutions.

主干课程Core Courses

应用统计学、概率论与数理统计、大数据商业模式、数据仓库与数据挖掘、大数据科学导论、大数据技术、大数据治理、数据结构与算法导论、机器学习算法、Python语言基础与网络爬虫、商务数据分析及可视化、商务智能分析、数据库与数据管理、社交网络分析、网络用户行为画像、文本分析与文本挖掘、电子商务

Applied Statistics, Probability & Mathematical Statistics, Cyber- Big Data Business Model, Data Warehouse and Data Mining,  Introduction to Data Science,Big Data technologies,Big Data Governance,Introduction to Data Structure and Algorithms, Machine Learning Algorithm, Python foundation and web crawler, Business Intelligence, Database Principle and Application, Social Network Analysis, Internet User Behavior Portrait, Text analysis and Text Mining,E-commerce Introduction.