Julian Zhang

Department of Management, Assistant Professor

Email：zhanglijun@snnu.edu.cn

Education

· Ph.D. in Marketing, Guanghua School of Management, Peking University

· M.A. in Marketing, Guanghua School of Management, Peking University

· B.A. in Management and B.A. in Law, School of Management, Xi’an Jiaotong University

Industrial Experience

· Financial product analyst, Department of Client Asset Management, Industrial Securities Ltd. Co.

Research Interests 

· Marketing models, services marketing, consumer choice and decision

Teaching Courses

· Product management, brand management, marketing engineering, marketing research, probability theory and statistics

Publications and Referred Conference Presentations

· Wang, Fang, Hongxia Zhang, and Lijun Zhang (2015), "The Value Implication of Firm Owned Social Media Popularity: To Whom It Matters More?," 2015 AMA Winter Conference, San Antonio.

· Liu, Maggie Wenjing, Hean Tat Keh, and Lijun Zhang (2012), “Is More Always Better? Examining the Effects of Highly Attentive Service,” ACR North American Conference, Competitive Paper, University of British Columbia, Vancouver.

· Zhang, Lijun and Meng Su (2011), “Effects of New Product Preannouncement on Purchase Intention: From Consumer Perspective,” Nankai Business Review International, 2 (1), 48-63.

· Zhang, Lijun and Meng Su (2010), “Effects of New Product Preannouncement on Purchase Intention: From Consumer Perspective,” Nankai Business Review (in Chinese), 4, 83-91.

· Li, Ji and Lijun Zhang (2010), “New Product Diffusion Model for Fast Moving Consumer Goods (in Chinese)”, Chemical Industry Publishing House: Beijing.

· Su, Meng and Lijun Zhang (2009), “New Product Preannouncement: Timing is Important,” PKU Business Review, 64, 110-113.

· Zhang, Lijun and Meng Su (2009), “Investing Customer Churn with Bayesian Survival Analysis: A Study of Automotive Care Services,” INFORMS Marketing Science Conference, University of Michigan, Ann Arbor, June 2009.

Zhang, Lijun and Hean Tat Keh (2007), “The Effects of Overly Attentive Service on Consumer Satisfaction: An Exploratory Research,” Annual Conference of Marketing Science, Fudan University, Sha